KBTV Channel 9 contracted us to create a brand using their new call letters “9K – USA”. Here the challenge was to maintain the existing color pallet while introducing a fresh look into the brand. We used a ‘star’ to signify the hyphen in the call letters. The next task was to incorporate the network affiliation with the new brand.
9News Brand Identity
Once 9K – USA had its new look, our next task was to integrate the 9NEWS brand while maintaining a connection between the two identities.
