Xcel Energy

Brand Identity

Xcel Energy contracted us to develop a brand that would represent new energy and take them into the future and beyond. The approach was to use a more abstract representation of energy over literal symbolism such as lightning bolts or gas icons.
Business Papers

We applied the new brand to pocket folders, document carriers and business papers.
Vehicle Graphics

Our goal in applying the new brand to vehicle graphics was to create an immediate public recognition for Xcel Energy.
Corporate Signage

Application to the corporate offices had to work with other anchor tenants and maintain the brand identity.

Brand Identity